IGNOU AMK 1 SOLVED ASSIGNMENT
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AMK 1: Marketing
| Title Name | IGNOU AMK 1 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | BACHELOR DEGREE PROGRAMMES |
| Course Code | BBARL |
| Course Name | BBA in Retailing with the Modular Apporach |
| Subject Code | AMK 1 |
| Subject Name | Marketing |
| Year | 2026 2027 |
| Session | - |
| Language | English Medium |
| Assignment Code | AMK 1/Assignment-1/2026 2027 |
| Product Description | Assignment of BBARL (BBA in Retailing with the Modular Apporach) 2026 2027. Latest AMK 01 2026 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
📅 Important Submission Dates
- July 2026 Session: 15th March, 2027
- January 2027 Session: 15th October, 2026
Why Choose Our Solved Assignments?
• Guidelines: Strictly follows 2025-26 official word limits.
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📋 Assignment Content Preview
AMK 01 (July 2026 - January 2027) - ENGLISH
TUTOR MARKED ASSIGNMENT
COURSE CODE: AMK 01
COURSE TITLE: MARKETING
ASSIGNMENT CODE: AMK-01/TMA/2026-2027
COVERAGE: ALL BLOCKS
Maximum Marks: 100
Attempt all the questions.
Explain the nature and scope of marketing. Discuss the various components of the marketing environment that a marketer must analyse while planning marketing strategy. (20)
What do you understand by market segmentation? Discuss the various basis for segmenting the consumer market. Also explain the major factors that influence consumer buying behaviour. (20)
Write short notes on the following: (4×5)
a) Product concepts and classification of products
b) New product development process and the product life cycle
c) Branding and packaging as marketing tools
d) Objectives and methods of pricing
Differentiate between the following: (4×5)
a) Trade discount and Cash discount
b) MRTP Act and Consumer Protection Act in the context of regulation of prices
c) Direct channel of distribution and Indirect channel of distribution
d) Intensive distribution and Selective/Exclusive distribution
Comment briefly on the following statements: (4×5)
a) Physical distribution is as critical to customer satisfaction as the choice of distribution channel.
b) The right promotion mix depends on the nature of the product and the target market.
c) Personal selling and sales promotion are complementary, not competing, promotional tools.
d) Advertising and publicity both build awareness, but differ in cost and credibility.
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