IGNOU BHC 14 SOLVED ASSIGNMENT
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BHC 14: Event Marketing and Promotion
| Title Name | IGNOU BHC 14 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | DIPLOMA PROGRAMMES |
| Course Code | DEVMT |
| Course Name | Diploma in Event Management |
| Subject Code | BHC 14 |
| Subject Name | Event Marketing and Promotion |
| Year | 2025 2026 |
| Session | - |
| Language | English Medium |
| Assignment Code | BHC 14/Assignment-1/2025 2026 |
| Product Description | Assignment of DEVMT (Diploma in Event Management) 2025 2026. Latest BHC 14 2026 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
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BHC 14 2025 2026 - English
Course Code
: BHC-014
Course Title
: Event Marketing and Promotion
Assignment No.
: BHC-014/AST/TMA-4/2025/2026
Total Marks
:100
Note: The assignment has three sections. It contains questions, which require long, medium and short answers. Along answer should not exceed 700-900 words. Medium answers should not exceed 400-500 words each. Short answers should not exceed 200 words each.
Long Answer Questions
Maximum Marks: 30
Attempt any One of the following:
1) Describe the types of Event Marketing. Discuss the importance and advantages of experiential Marketing in the growing Event Industry.
2) Write an essay on the relevance of Market Segmentation to Event Management Companies. Describe the five options of targeting in the context of events.
3) Answer the following question:
i) Write about Consumer Behaviour regarding Event Industry.
ii) Explain Consumer Protection in India.
Medium Answer Questions
Maximum Marks:40
Attempt any Two of the following:
1) Describe the Ps framework proposed by Getz and Allen-et.al.
2) Explain any two types of Event Marketing with the help of suitable examples.
3) Describe the three generic strategies that an EMC can use as a framework to achieve strategic advantage.
4) What is brand identity? Explain the difference between branding and brand building.
5) Describe the approaches and contribution of personal selling in Event Marketing.
Short Answer Questions
Maximum Marks:30
Write short notes on any Five of the following:
1) Difference between B2C and B2B Markets
2) Concept of positioning in Events
3) PESTLE Analysis and SWOT Matrix
4) Risk versus Return Matrix
5) Benefits of Brand Loyalty
6) DAGMAR Approach
7) Hybrid Communication in Event Marketing
8) Media Mix for Event
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