IGNOU BNM 30 SOLVED ASSIGNMENT

Included:

BNM 30 2025 - English

BNM-030: Persuasive Communication Strategies

Assignment 01

31st March 2025/30th September 2025

(Due Date: Please check the website for the latest update on the due date)

Assignment Code: BNM-030/Jan25/July 25

Maximum Marks: 100

Note: Answer all FIVE questions. All questions carry equal marks.

1. Write a report on the integrated communication strategy of a popular brand or campaign (e.g., Amul, Swiggy, Nike). Highlight how it effectively combines advertising, public relations, and online branding techniques. 

2. Select a product or service of your choice and create an advertising plan. Include the target audience, type of media used, appeals, and evaluation methods. 

3. Analyse the social media branding strategy of a well-known influencer or company. Include their use of platforms, content style, and engagement techniques, and suggest areas for improvement. 

4. Answer any two of the following questions:

a. Identify an example of a crisis faced by an organisation. Evaluate the public relations strategy used to manage the crisis and suggest alternative approaches.

b. Explain the role of advertising research in measuring campaign effectiveness. Include examples of tools or metrics used for evaluation.

c. Discuss the importance of market segmentation in designing a successful marketing communication strategy. Provide a case study to illustrate your answer.

5. Write short notes on any FIVE of the following: 

A. Characteristics of Integrated Marketing Communication (IMC)

B. Types of Advertising Appeals

C. Functions of a Public Relations Officer (PRO)

D. Role of Crisis Communication in Brand Reputation

E. Essentials of Social Media Branding

F. Impact of Blogging on Digital Marketing Strategies

G. Difference Between Advertising and Public Relations

H. Structure of a Full-Service Advertising Agency

l. Perception Management and its Relevance in Modern Branding

J. Tools for Measuring Online Brand Engagement

BNM 030 (January 2026 - July 2026) - ENGLISH

BNM030/BNM130: PERSUASIVE COMMUNICATION STRATEGIES

Assignment - 10

Due Date: 31st March for TEE June and 30th September for TEE December.

Please check the website for the latest update on due date.

Assignment Code: BNM030/BNM130

January 2026 / July 2026

Maximum Marks: 100

Weightage: 30%

Note: Answer all the questions. All questions carry equal marks (20 each).

1) Integrated Communication

(20 Marks)

Select any Indian brand of your choice and analyse how it uses integrated communication strategies across different media platforms to persuade its target audience.

2) Advertising Appeals

(20 Marks)

Choose any recent Indian advertisement and critically examine the advertising appeal used and its effectiveness in influencing consumer behavior.

3) Digital Influencers (20 Marks)

Observe any one Indian digital influencer and analyse how persuasive communication techniques are used to shape audience attitudes or purchase decisions.

4) Public Relations and Crisis Communication

(20 Marks)

Study any one PR crisis involving an Indian organisation and evaluate the public relations tools and strategies used for image restoration.

5) Online Branding and Perception Management

(20 Marks)

With reference to any current social or brand campaign in India, discuss how online branding and perception management techniques are used to influence public opinion.

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