IGNOU BRL 2 SOLVED ASSIGNMENT
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BRL 2: Retail Marketing and Communication
| Title Name | IGNOU BRL 2 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | BACHELOR DEGREE PROGRAMMES |
| Course Code | BBARL |
| Course Name | BBA in Retailing with the Modular Apporach |
| Subject Code | BRL 2 |
| Subject Name | Retail Marketing and Communication |
| Year | 2026 2027 |
| Session | - |
| Language | English Medium |
| Assignment Code | BRL 2/Assignment-1/2026 2027 |
| Product Description | Assignment of BBARL (BBA in Retailing with the Modular Apporach) 2026 2027. Latest BRL 002 2026 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
📅 Important Submission Dates
- July 2026 Session: 15th March, 2027
- January 2027 Session: 15th October, 2026
Why Choose Our Solved Assignments?
• Guidelines: Strictly follows 2025-26 official word limits.
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📋 Assignment Content Preview
BRL 002 (July 2026 - January 2027) - ENGLISH
TUTOR MARKED ASSIGNMENT
Course Code: BRL-002
Course Title: Retail Marketing and Communication
Assignment Code: BRL-002/TMA/2026–27
Coverage: All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
“Marketing deals with customer solutions”. Explain this concept in the light of retail marketing. (10)
What are the factors that influence consumer behavior in retail banking? (10)
Explain the importance of personal selling from the perspective of manufacturer. (10)
Explain McClelland’s three needs theory. (10)
How do we measure effectiveness of in—store promotions? (10)
Elaborate upon AIDAS approach and its applicability in the field of marketing. (10)
Explain few strategies to be used for Budget sourcing. (10)
(B) Essay Type Questions
What are the different types of stores? Explain them along their product specifications. (15)
What are the steps in individual selling? How are they different from the B2B selling?
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