IGNOU MMPM 1 SOLVED ASSIGNMENT

Included:

MMPM 001 (July 2024 - January 2025) - ENGLISH

ASSIGNMENT

Course Code:MMPM-001

Course Title:Consumer Behaviour

Assignment Code:MMPM-001/TMA/JULY/2024

Coverage:All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2024 session is 31 October, 2024 and for January 2025 sessions is 30 April, 2025.

1. How would you differentiate between organizational buying and individual buying? Taking the example of the purchase of stationery items for home use and for organizational purposes, explain the differences across the different stages of the buying decision.

2. Define personality. What are the differences between the trait and the psychoanalytic theory of personality? How do marketers apply their understandings of these theories?

3. Define the term consumer motive. Do the psychogenic motives have superiority over the physiological ones? Use examples to justify your answer.

4. What is meant by choice heuristics? What rules are commonly followed by urban consumers versus rural consumers?

5. How has online buying behaviour accentuated marketing attention towards post-purchase behaviour and customer expressions of dissatisfaction and complaints? How have online consumer reviews and feedback impacted other prospective buyers?

MMPM 001 (July 2025 - January 2026) - ENGLISH

ASSIGNMENT

Course Code

MMPM-001

Course Title

Consumer Behaviour

Assignment Code

MMPM-001/TMA/JULY/2025

Coverage

All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31" October 2025 and for January 2026 Semester is 30 April, 2026.

1. What are the product and service categories where you and your family members now do online buying more often than you do in store buying? What are the major drivers of such behaviours?

2. Compare and contrast the real versus the ideal self. List three products for which a person is likely to use each type of self as a reference point when he or she considers a purchase.

3. Critically analyse the Maslow's hierarchy of needs theory. What are its major limitations?

4. What purchase decision process would occur for a family in the purchase of furniture? Think of your own family. Which individuals in your family have the roles of gatekeeper, influencer, decider, buyer, and user? To what extent do these roles change across different product categories?

5. How does the problem recognition stage vary between a low involvement and a high involvement purchase? How can the marketers benefit from these variations?

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