IGNOU MMPM 2 SOLVED ASSIGNMENT

Included:

MMPM 002 (July 2024 - January 2025) - ENGLISH

ASSIGNMENT

Course Code:MMPM-002

Course Title:Sales Management

Assigament Code:MMPM-002/TMA JULY/2004

Coverage:All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2024 session is 31 October, 2024 and for January 2025 sessions is 30 April, 2015.

1a) Distinguish and discuss the terms Sales Vs. Marketing. Are these two terms купопутова? If yes, or no justify giving reasons.

b)As you are aware that the sales management function in an organization is all about managing the personal selling effort. In the light of the above statement classify with suitable examples the various selling approaches that firms can pick and choose based on the nature of their business

Who according to you is an effective salesman? Explain the physical traits, the skills and the knowledge that every salesman should possess to evolve as a successful salesman for the organization.

2a) Why communication skills are important for a saleman? With suitable examples di the various verbal and non-verbal communication skills that aid a salesman in their profession.

b)What is negotiation? Highlight the basic principles that a salesman ought to consider during the negotiation stage with the customer.

A young working professional from IT industry, wishes to buy a high end sports SUV from one of the leading global automobile manufacturer in India. Aswane you have now reached the negation stage of the selling process. How would you equip yourself and what specific preparation you would do to meet the prospect for the final negotiation keeping in mind the nature of the product, the pricing, and the competition in the category?

3a)Discuss the meaning of merchandising and sales displays. Bring out the relationship between them by citing an example.

Explain some of the most important and frequently used designa principles by marketer in effective display of their merchandising. Suggest a suitable example for each of these design principles.

b) What makes an organization have adequate compensation plan for the company sales force? Discuss

What the major reasons for a change in a sound compensation plan for the sales force.

4a) What is sales force motivation? Discuss some of the crucial and unconventional factors that impact the sales force motivation for success.

b)Discuss the meaning, importance and need for sales territories.

Explain the various approaches to territory design that a sales manager can consider based on the need of the coverage, the cost and quanturn of sales/business that can be generated

 

MMPM 002 (July 2025 - January 2026) - ENGLISH

ASSIGNMENT

Course Code

MMPM-002

Course Title

SALES MANAGEMENT

Assignment Code

MMPM-002/TMA/JULY/2025

Coverage

All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31 October 2025and for January 2026 Semester is 30 April, 2026.

1. Explain the role of Sales Management in Marketing Function?

2. Discuss how negotiations and conflicts go hand to hand with each other?

3. Describe the importance of sales control and salesforce evaluation, also mention some of the parameters for monitoring the salesforce?

4. Discuss how sales forecast and sales quota relate to each other? What are the advantages of sales forecasting?

5. Write short notes on the following

a)AIDA

b) Merchandising

c) Sales Audit

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Q: Is this hand-written or typed?
A: This is a professional typed computer PDF. You can use it as a reference for your handwritten submission.