IGNOU MMPM 5 SOLVED ASSIGNMENT

Included:

MMPM 005 (July 2024 - January 2025) - ENGLISH

ASSIGNMENT

Course Code:MMPM-005

Course Title:Marketing of Services

Assignment Code:MMPM-005/TMA/JULY/2024

Coverage:All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for July 2024 session is 31 October, 2024 and for January 2025 sessions is 30th April, 2025.

1. What are the differences between 'search', 'experience', and 'credence' qualities? What are the implications of these qualities for service marketers? Explain with the help of examples.

2. What guidelines would you follow for developing an advertising campaign for a service organization? Discuss by taking the example of a commercial bank or an insurance company.

3. Differentiate between high-contact, medium-contact, and low-contact services. How are people's roles different in these services?

4. Explain the significance of determining demand patterns. Select any service organization of your choice and describe its demand patterns and its underlying causes.

5. In the following organizations identify the various physical evidences and suggest ways to improve upon them.

a) A nationalized bank and a private bank.

b) A super bazaar and a private department store.

MMPM 005 (July 2025 - January 2026) - ENGLISH

ASSIGNMENT

Course Code

MMPM-005

Course Title

Consumer Behaviour

Assignment Code

MMPM-005/TMA/JULY/2025

Coverage

All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31 October 2025 and for January 2026 Semester is 30 April, 2026.

1. How do services differ from products? What are the marketing implications of service characteristics?

2. What is a brand? How does branding of services help in creating long term customer relationships with customers? Explain.

3. Select a service process that you are familiar with and explore at aspects where it might be improved. Additionally, describe how automation can be utilised to manage processes effectively.

4. Explain the term 'Yield Management'. Identify some of the managerial issues to be taken into account while implementing a yield management system.

5. What are the benefits to a service organization in retaining its customers? Discuss with the help of examples.

MMPM 005 (July 2026 - January 2027) - ENGLISH

ASSIGNMENT
Course Code : MMPM-005
Course Title : Marketing of Services
Assignment Code : MMPM-005/TMA/ JULY/2026
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your
study centre. Last date of submission for July 2026 Semester is 31st October 2026
and for January 2027 Semester is 30th April 2027.
1. Discuss the conceptual framework for services marketing with reference to the
characteristics and marketing implications of services.
2. Discuss the different levels of service product and analyse how a service
organisation can use augmented service offerings to create differentiation and
customer value in a competitive market.
3. Discuss the role of people in service marketing and explain how internal marketing
and people management strategies can improve service quality and customer
satisfaction in a service firm.
4. Discuss the Gronroos Model and analyse its usefulness in evaluating customer
perceptions of service quality in any service organization of your choice.
5. Write a short note on the following:
a. Service Marketing Triangle
b. SERVQUAL Model
c. Integrated Service Marketing Communication
d. Managing Demand and Capacity in Services
e. Facilitating Services and Supporting Services

MMPM 005 (July 2026 - January 2027) - HINDI

पाठ्यक्रम का कोड : एमएमपीएम -005
पाठ्यक्रम का शीर्षक : सेवाओं का विपणन
सत्रीय कार्य का कोड : एमएमपीएम -005 /टी. एम. ए./ जुलाई /2026-27
नोट: सभी प्रश्नों का उत्तर दीजिए तथा यह सत्रीय कार्य अपने अध्ययन केंद्र के समन्वयक को जमा कीजिए। जुलाई 2026 सत्र हेतु अंतिम तिथि 31 अक्टूबर 2026 तथा जनवरी 2027 सत्र हेतु 30 अप्रैल 2027 है।
सेवा विपणन के वैचारिक ढाँचे (Conceptual Framework) की विवेचना कीजिए। सेवाओं की विशेषताओं तथा उनके विपणन संबंधी प्रभावों के संदर्भ में विस्तारपूर्वक चर्चा कीजिए।
सेवा उत्पाद (Service Product) के विभिन्न स्तरों की व्याख्या कीजिए तथा विश्लेषण कीजिए कि कोई सेवा संगठन प्रतिस्पर्धी बाज़ार में भिन्नता स्थापित करने एवं ग्राहकों के लिए अतिरिक्त मूल्य सृजित करने हेतु संवर्धित सेवा प्रस्तावों (Augmented Service Offerings) का उपयोग किस प्रकार कर सकता है।
सेवा विपणन में मानव संसाधन (People) की भूमिका पर चर्चा कीजिए तथा स्पष्ट कीजिए कि आंतरिक विपणन (Internal Marketing) एवं मानव प्रबंधन रणनीतियाँ किसी सेवा संस्था में सेवा गुणवत्ता तथा ग्राहक संतुष्टि को किस प्रकार उन्नत कर सकती हैं।
ग्रोनरूस मॉडल (Gronroos Model) की विवेचना कीजिए तथा अपने चयन के किसी सेवा संगठन में सेवा गुणवत्ता के प्रति ग्राहकों की धारणाओं के मूल्यांकन में इसकी उपयोगिता का विश्लेषण कीजिए।
निम्नलिखित पर संक्षिप्त टिप्पणियाँ लिखिए—
(क) सेवा विपणन त्रिभुज (Service Marketing Triangle)
(ख) SERVQUAL मॉडल
(ग) एकीकृत सेवा विपणन संचार (Integrated Service Marketing Communication)
(घ) सेवाओं में मांग एवं क्षमता का प्रबंधन (Managing Demand and Capacity in Services)
(ङ) सहायक सेवाएँ (Facilitating Services) एवं समर्थन सेवाएँ (Supporting Services)

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