IGNOU MMPM 5 SOLVED ASSIGNMENT

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MMPM 5: Marketing of Services

Title Name IGNOU MMPM 5 SOLVED ASSIGNMENT
Type Soft Copy (E-Assignment) .pdf
University IGNOU
Degree MASTER DEGREE PROGRAMMES
Course Code PGDIMM
Course Name Post Graduate Diploma in Marketing Management
Subject Code MMPM 5
Subject Name Marketing of Services
Year 2025 2026
Session -
Language English Medium
Assignment Code MMPM 5/Assignment-1/2025 2026
Product Description Assignment of PGDIMM (Post Graduate Diploma in Marketing Management) 2025 2026. Latest MMPM 005 2026 Solved Assignment Solutions
Last Date of IGNOU Assignment Submission Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam).

Semester Wise
January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam).
July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam).
FormatReady-to-Print PDF (.soft copy)

📅 Important Submission Dates

  • July 2024 Session: 31st October, 2024
  • January 2025 Session: 30th April, 2025
  • July 2025 Session: 31st March, 2026
  • January 2026 Session: 30th September, 2026

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MMPM 005 (July 2024 - January 2025) - ENGLISH

ASSIGNMENT

Course Code:MMPM-005

Course Title:Marketing of Services

Assignment Code:MMPM-005/TMA/JULY/2024

Coverage:All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for July 2024 session is 31 October, 2024 and for January 2025 sessions is 30th April, 2025.

1. What are the differences between 'search', 'experience', and 'credence' qualities? What are the implications of these qualities for service marketers? Explain with the help of examples.

2. What guidelines would you follow for developing an advertising campaign for a service organization? Discuss by taking the example of a commercial bank or an insurance company.

3. Differentiate between high-contact, medium-contact, and low-contact services. How are people's roles different in these services?

4. Explain the significance of determining demand patterns. Select any service organization of your choice and describe its demand patterns and its underlying causes.

5. In the following organizations identify the various physical evidences and suggest ways to improve upon them.

a) A nationalized bank and a private bank.

b) A super bazaar and a private department store.


MMPM 005 (July 2025 - January 2026) - ENGLISH

ASSIGNMENT

Course Code

MMPM-005

Course Title

Consumer Behaviour

Assignment Code

MMPM-005/TMA/JULY/2025

Coverage

All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31 October 2025 and for January 2026 Semester is 30 April, 2026.

1. How do services differ from products? What are the marketing implications of service characteristics?

2. What is a brand? How does branding of services help in creating long term customer relationships with customers? Explain.

3. Select a service process that you are familiar with and explore at aspects where it might be improved. Additionally, describe how automation can be utilised to manage processes effectively.

4. Explain the term 'Yield Management'. Identify some of the managerial issues to be taken into account while implementing a yield management system.

5. What are the benefits to a service organization in retaining its customers? Discuss with the help of examples.

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