IGNOU MMPM 6 SOLVED ASSIGNMENT
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MMPM 6: Marketing Research
| Title Name | IGNOU MMPM 6 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | MASTER DEGREE PROGRAMMES |
| Course Code | MBA |
| Course Name | Master in Business Administration |
| Subject Code | MMPM 6 |
| Subject Name | Marketing Research |
| Year | 2026 |
| Session | - |
| Language | English Medium |
| Assignment Code | MMPM 6/Assignment-1/2026 |
| Product Description | Assignment of MBA (Master in Business Administration) 2026. Latest MMPM 006 2026 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
📅 Important Submission Dates
- January 2026 Session: 30th April, 2026
- July 2026 Session: 31st October, 2026
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• Guidelines: Strictly follows 2025-26 official word limits.
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MMPM 6 2025 - English
ASSIGNMENT
Course Code : MMPM-006
Course Title : Marketing Research
Assignment Code : MMPM-006/TMA/JAN/2025
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31st October, 2025.
1. Discuss the role of new technologies in marketing research.
2. Discuss the main sources of primary and secondary data used in marketing research.
3. Data about a firm's advertising expenditure and the corresponding sales figure over a period of five months are given in the following table.
| Month | 1 | 2 | 3 | 4 | 5 |
| Advertising Expenditure (Thousand Rupees) | 8 | 9 | 8 | 9 | 10 |
| Sales (Thousand Rupees) | 12 | 13 | 14 | 15 | 16 |
Estimate the linear regression of sales on the advertising expenditure and Hypothesis Testing interpret the results
4. What are the areas of application of big data in marketing research? Discuss.
5. Write short notes on following:
a. Importance of Research Design
b. Spouse analysis
c. Logistic Regression analysis
MMPM 006 (January 2026 - July 2026) - ENGLISH
ASSIGNMENT
Course Code : MMPM-006
Course Title : Marketing Research
Assignment Code : MMPM-006/TMA/JAN/2026
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2026 session is 30th April, 2026 and for July 2026 session is 31st October, 2026.
1. What is the difference between a marketing information system and marketing research? Justify the need for marketing research.
2. Distinguish between exploratory and descriptive research design. Explain the various extraneous variables that, if not controlled in an experiment, may contaminate the effect of the independent variable.
3. What do you understand by the term "correlation"? Explain how the study of the correlation coefficient helps in understanding the relationship between variables under consideration.
4. What do you mean by "big data"? Explain the types of big data & the characteristics of big data with an example.
5. Write short notes on following:
a. Multidimensional Scaling
b. Cluster Analysis
c. Discriminant analysis
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