IGNOU MMPM 7 SOLVED ASSIGNMENT

Included:

MMPM 7 2025 - English

ASSIGNMENT

Course Code : MMPM-007

Course Title : Integrated Marketing Communication

Assignment Code : MMPM-007/TMA/January/2025

Coverage : All Blocks

Note: Attempt all the questions and submit to the coordinator of your study center. Last date of submission for January 2025 session is 30th April 2025 and for July 2025 session is 31st October, 2025.

1. Identify and discuss the elements of IMC that a passenger Car Company can employ in promoting their maiden e-car in the Indian Market?

2. Define Advertising? Discuss the major objectives of Advertising that firms do consider and why?

3. What are the various tools and techniques for Sales Promotion? Discuss various steps followed to achieve the intended purpose of sales promotion?

4. Define Media plan? Explain the key factors that a media buyer should consider before buying media?

5. Explain how Social Media marketing works and also explain social media marketing tools with suitable examples?

MMPM 007 (January 2025 - July 2025) - ENGLISH

ASSIGNMENT

Course Code:MMPM-007

Course Title:Integrated Marketing Communication

Assignment Code:MMPM-007/TMA/January/2025

Coverage:All Blocks

Note: Attempt all the questions and submit to the coordinator of your study center. Last date of submission for January 2025 session is 30th April 2025 and for July 2025 session is 31st October, 2025.

1. Identify and discuss the elements of IMC that a passenger Car Company can employ in promoting their maiden e-car in the Indian Market?

2. Define Advertising? Discuss the major objectives of Advertising that firms do consider and why?

3. What are the various tools and techniques for Sales Promotion? Discuss various steps followed to achieve the intended purpose of sales promotion?

4. Define Media plan? Explain the key factors that a media buyer should consider before buying media?

5. Explain how Social Media marketing works and also explain social media marketing tools with suitable examples?,

MMPM 007 (January 2026 - July 2026) - ENGLISH

ASSIGNMENT

Course Code : : MMPM-007

Course Title : : Integrated Marketing Communication

Assignment Code : MMPM-007/TMA/January/2026

Coverage : All Blocks

Note: Attempt all the questions and submit to the coordinator of your study centre. Last date of submission for January 2026 session is 30th April, 2026 and for July 2026 session is 31st October, 2026.

1. What is Digital Marketing? Distinguish between Digital Marketing and Traditional Marketing and also why you prefer Digital marketing over traditional marketing justify with suitable reasons of your choice?

2. Define Advertising and list the major objectives of advertising that firms do consider? What is the PRACE framework in advertising? discuss

3. Define the meaning and scope of Sales Promotion? Explain the various types of Sales Promotion techniques and their importance?

4. Define Media and discuss its importance in IMC? Explain different types of media with suitable examples?

5. Explain the Consumerism in India and also briefly discuss about Consumer Protection Act 1986? What are the key objectives of Consumer Protection act 1986?

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