IGNOU MNM 21 SOLVED ASSIGNMENT

Included:

MNM 21 2025 - English

MNM021               Integrated Marketing Communications

Course Code: MNM-021

Assignment: 02

Due Date: March 31, 2025-Jan cycle & Sept.30, 2025 July cycle

Assignment Code: MNM-021/Jan/July 2025

Total Marks: 100

Weightage: 30% weightage in the final result

Note: Answer all the questions.

Each Question carries equal marks. (20 each

Write each answer in about 500 words

Try to include real life examples from around you, in your answers.

Questions:

Question.1 Communication Process Analysis

Select a recent advertisement campaign from an Indian company. Describe its communication process using the SMCR model. Discuss the sender, message, channel, receiver, and feedback.

Question.2 Marketing Research Application

Conduct a small-scale survey in your locality or online to understand consumer preferences for a product category (e.g., snacks, beverages). Analyze the results and present how this information could help a marketer.

Question.3 Cyber Marketing Observation

Observe the digital presence of a popular Indian e-commerce website (e.g., Flipkart or Nykaa). Analyze its social media, website layout, and online marketing tactics.

Question.4 Sales Promotion and Direct Marketing

Study a recent sales promotion or direct marketing campaign in India (e.g., Flipkart's Big Billion Days). Discuss the techniques used and their impact on consumer behavior.

Question.5 Media's Role in Society

With reference to current events, evaluate how media has shaped public opinion on a recent national or international issue.

MNM 21 2026 - English

MNM021

Integrated Marketing Communications

Course Code:

MNM-021

Assignment:

04

Two Dates:

Assignment Code:

March 31, 2026 - Jan cycle & Sept.30, 2026-July cycle

MNM-021/Jan/July 2026

Total Marks: 100

Weightage:

30% weightage in the final result

Note: Answer all the questions.

Each Question carries equal marks. (20 each

Write each answer in about 500 words

Try to include real life examples from around you, in your answers.

Questions:

Question 1

During 2024-25, IndiGo Airlines faced repeated public criticism related to flight delays, customer grievances, and operational disruptions.

Analyse how IndiGo used media statements, press releases, and digital platforms to manage any one such crisis. Evaluate the effectiveness of its communication and suggest improvements using principles of integrated communication.

(Relevant Units: Unit 1 - Communication Process; Unit 4 - Media & Society)

Question 2

The recurring Delhi-NCR air pollution crisis is widely discussed across television news, newspapers, and social media every winter.

Examine how different media platforms frame this issue and analyse the role of media in shaping public perception, responsibility narratives, and public response.

(Relevant Units: Unit 3 - Ownership Patterns in Media; Unit 4 - Media & Society)

Question 3

The arrival and growing influence of Artificial Intelligence (AI) has triggered extensive communication around job loss, reskilling, and future employment in India.

Select any one government initiative, corporate organisation, or digital platform communicating about Al and employment, and analyse how audience understanding, marketing communication, and digital tools are used to convey the message.

(Relevant Units: Unit 6 - Communication in Marketing; Unit 7 - Marketing Communication Mix)

Question 4

The marketing and promotion of recent Indian films such as Haq, Dhurender, Sitare Zameen Pe, or any other contemporary release relied heavily on integrated media strategies.

Analyse the film's promotional campaign by examining the use of advertising, public relations, events, and digital media, and evaluate the extent of integration across platforms.

(Relevant Units: Unit 9 - Advertising; Unit 10 - Public Relations)

Question 5

In recent times, campaigns related to government initiatives, social causes, or brand-led social messaging (such as digital payments, sustainability, health awareness, or road safety) are frequently encountered in everyday media. Identify any one such campaign and critically examine how communication principles, media selection, and audience appeal are used to influence public attitudes or behaviour.

(Relevant Units: Unit 11 - Event Management; Unit 12 - Cyber Marketing, Unit 16 Packaging & Point of Purchase)

 

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