IGNOU MNM 24 SOLVED ASSIGNMENT

Included:

MNM 24 2025 - English

MNM024           Public Relations

Course Code: MNM-024

Assignment: 02 

Due Date: March 31, 2025-Jan cycle & Sept.30, 2025 July cycle

Assignment Code: MNM-024/Jan/July 2025

Total Marks: 100

Weightage: 30% weightage in the final result

Note: Answer all the questions.

Each Question carries equal marks. (20 each

Write each answer in about 500 words

Try to include real life examples from around you, in your answers.

Questions:

Question.1 Historical Analysis of PR in India

Trace the evolution of Public Relations in India by analyzing the transformation journey of PR practices from the "State of Propaganda" to the post-independence era. Include examples like Gandhi's communication techniques and the role of Indian Railways.

Question.2 Case Study on Ethical Dilemmas in PR

Select a recent PR campaign in India (e.g., a political or corporate campaign) and evaluate the ethical challenges faced during its execution. Propose alternative strategies that align with ethical PR principles.

Question.3 Public Opinion and Crisis Communication

Select an example of a crisis communication scenario in India (e.g., a product recall or a corporate scandal). Discuss how the company or organization managed public opinion during the crisis and suggest improvements.

Question.4 Social Media's Role in Modern P

Analyze how an Indian organization uses social media platforms for public relations. Discuss the impact of influencer marketing and user-generated content on the success of its campaigns.

Question.5 Entertainment PR

Select a recent Indian film or celebrity event and analyze the PR strategies employed to promote it. Discuss how these strategies leveraged traditional and digital media to reach diverse audiences.

MNM 24 2026 - English

Course Code:

MNM-024

Assignment:

02

Two Dates:

March 31, 2026-Jan cycle & Sept.30, 2026 July cycle

Assignment Code:

MNM-024/Jan/July 2026

Total Marks:

100

Weightage:

30% weightage in the final result

Note: Answer all the questions.

Each Question carries equal marks. (20 each

Write each answer in about 500 words

Try to include real life examples from around you, in your answers.

Questions:

Question 1

In recent years, Indian corporates such as Tata Group, Infosys, or Adani Group have actively communicated during periods of public scrutiny and reputation challenges.

Analyse how public relations principles and two-way communication models are used by any one such organisation to build credibility and manage stakeholder relationships. |

(Relevant Units: Unit 2 - PR Concepts & Principles; Unit 3 - Role, Relevance & Theories)

Question 2

The COVID-19 pandemic, airline disruptions, or major industrial accidents have highlighted the importance of crisis and disaster communication. Select any one recent crisis situation in India and critically examine the role of public relations in managing information flow, media relations, and public trust during the crisis.

(Relevant Units: Unit 5 - PR Tools & Techniques; Unit 11 - Disaster & Crisis Communication)

Question 3

Corporate Social Responsibility (CSR) initiatives by Indian organisations such as Swachh Bharat partnerships, sustainability campaigns, or education and health programmes are often communicated through PR strategies. Analyse any one CSR initiative and examine how public relations is used to align organisational image with social responsibility.

(Relevant Units: Unit 9 - Corporate Communication Strategies; Unit 12 -Corporate Social Responsibility)

Question 4

Political communication and government outreach campaigns (such as election campaigns, government policy communication, or public welfare messaging) rely heavily on public relations strategies.

Analyse any one recent political or government communication campaign in India and discuss how PR tools and perception management are used to influence public opinion.

(Relevant Units: Unit 7 - Perception Management; Unit 14 - Political PR & State Communication)

Question 5

Entertainment, sports, and celebrity-driven publicity has become a major area of contemporary public relations in India.

Analyse any one recent case involving a film release, sports personality, or celebrity controversy, and examine how public relations strategies were used to manage image, media coverage, and audience perception.

(Relevant Units: Unit 15 - Sports & Education PR; Unit 16 - Entertainment & Celebrity Management)

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