IGNOU MNM 25 SOLVED ASSIGNMENT

Included:

MNM 25 2025 - English

MNM025 ONLINE BRAND MANAGEMENT

Course Code: MNM-025

Assignment: 01

Due Date: March 31, 2025-Jan cycle & Sept.30, 2025 July cycle

Assignment Code: MNM-025/Jan/July 2025

Total Marks: 100

Weightage: 30% Weightage in the final result

Note: Answer all the questions.

Each Question carries equal marks. (20 each

Write each answer in about 500 words Try to include real life examples from around you, in your answers.

Questions:

1. Brand Identity Analysis

Select a well-known Indian brand and analyze its core and extended brand identity using David Aaker's model or Kapferer's Brand Identity Prism. Provide examples of how these identities are reflected in the brand's marketing campaigns.

2. Comparative Study of Online Brand Positioning

Compare the online positioning strategies of two competing Indian brands in the same industry (e.g., Zomato vs. Swiggy or Flipkart vs. Amazon). Discuss their use of social media, influencer marketing, and customer engagement.

3. Social Media Branding Strategy

Choose a brand actively using social media (e.g., Amul, Vivo, or Tata Motors) and analyze its social media branding strategy. Focus on how it uses platforms like Instagram, Twitter, or YouTube to create brand awareness and build customer loyalty.

4. User-Generated Content as a Branding Tool

Study a brand that successfully uses user-generated content (e.g., Myntra's style contests or Starbucks India campaigns). Discuss how this strategy enhances the brand's online presence and consumer engagement.

5. Digital PR and Crisis Management

Research a recent PR crisis faced by an Indian brand (e.g., Indigo Airlines or Haldiram's social media controversy). Analyze the digital PR strategies used to manage the situation and rebuild brand trust.

MNM 25 2026 - English

MNM025 ONLINE BRAND MANAGEMENT

Course Code:

MNM-025

01

Assignment:

Two Dates:

March 31, 2026-Jan cycle & Sept.30, 2026-July cycle

Assignment Code:

MNM-025/Jan/July 2026

Total Marks: 100

Weightage:

30% Weightage in the final result

Note: Answer all the questions.

Each Question carries equal marks. (20 each

Write each answer in about 500 words

Try to include real life examples from around you, in your answers.

Questions:

Question 1

Brands such as Zomato, Swiggy, or Cred have developed strong and distinctive online identities through tone of voice, visual style, and platform-specific communication.

Analyse any one such brand to examine how brand image, brand identity, and brand personality are created and sustained in the online environment.

(Relevant Units: Unit 1 - Branding: Image & Identity; Unit 2 - Brand Positioning)

Question 2

Online consumer reviews and social media conversations play a decisive role in shaping brand perception today.

Select any one brand that has faced negative online reviews or social media backlash in recent times and analyse how these conversations affect brand equity and online brand positioning.

(Relevant Units: Unit 3 - Brand Equity; Unit 6 - Social Media & Branding)

Question 3

Influencer marketing has become a key branding strategy for categories such as beauty, fitness, finance, and technology in India.

Analyse any one influencer-led branding campaign and examine how

advocacy, credibility, and interactivity contribute to online brand building.

(Relevant Units: Unit 7 - Influencer Marketing & Blogging; Unit 8 Interactivity & Convergence)

Question 4

Digital-first advertising campaigns by brands such as Nykaa, Boat, Mamaearth, or Meesho rely heavily on online advertising tools and hybrid media strategies. Analyse any one such campaign and discuss how online advertising formats and digital integration strengthen brand visibility and engagement.

(Relevant Units: Unit 9 - Online Advertising Trends; Unit 10 – Tools of Online Advertising; Unit 11 - Hybrid Advertising)

Question 5

In recent years, brands have increasingly faced online reputation challenges, including misinformation, customer complaints, or viral criticism.

Select any one recent case and analyse how digital public relations tools are used to manage brand reputation and issues in the online space.

(Relevant Units: Unit 13 - Digital PR; Unit 15 - Reputation Management; Unit 16 - Issue Management)

Note: You are encouraged to use self-experiences, observations, and real-life situations in your answers and to clearly relate them to concepts discussed in the relevant units.

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