IGNOU MS 423 SOLVED ASSIGNMENT

Included:

MS 423 (July 2024 - January 2025) - ENGLISH

ASSIGNMENT

Course Code :MS-423

Course Title :Marketing of Financial Services

Assignment Code :MS-423/TMA/JAN/2025

Coverage :All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31st October, 2025.

1. Discuss the types of Financial Markets in India in detail

2. Why is the marketing Mix of Services extended to include three more P,s? Discuss about the Marketing Mix for Financial Services

3. What do you mean by Merchant Banking? What are the various functions performed by Merchant Bankers?

4. Who are the parties in Insurance? What are the benefits of taking Insurance? How Insurance plays an important role in the Economic Development of the Country

5. What are the emerging issues and challenges of the Financial Sector in India? Discuss

MS 423 (July 2024 - January 2025) - ENGLISH

ASSIGNMENT

Course Code :MS-423

Course Title :Marketing of Financial Services

Assignment Code :MS-423/TMA/JAN/2025

Coverage :All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31st October, 2025.

1. Discuss the types of Financial Markets in India in detail

2. Why is the marketing Mix of Services extended to include three more P,s? Discuss about the Marketing Mix for Financial Services

3. What do you mean by Merchant Banking? What are the various functions performed by Merchant Bankers?

4. Who are the parties in Insurance? What are the benefits of taking Insurance? How Insurance plays an important role in the Economic Development of the Country

5. What are the emerging issues and challenges of the Financial Sector in India? Discuss

MS 423 (January 2026 - July 2026) - ENGLISH

ASSIGNMENT

Course Code : MS-423

Course Title : Marketing of Financial Services

Assignment Code : MS-423/TMA/JAN/2026

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2026 session is 30th April, 2026 and for July 2026 session is 31st October, 2026.

1. What are services? How are services different from physical products? What special features do services have, and how do these features affect the marketing of financial services?

2. What are the main behavioural models used to understand how customers make buying decisions? How are these models useful for marketing?

3. What are the different ways banks deliver their services to customers? Explain the electronic or digital methods used for providing financial services.

4. What features do investors usually look for in mutual fund schemes? How do mutual funds make their products stand out from others?

5. How has information technology changed business and the economy? Explain its impact, especially on international business.

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