IGNOU MS 6 SOLVED ASSIGNMENT

Included:

MS 06 (January 2025 - July 2025) - ENGLISH

ASSIGNMENT

Course Code :MS-06

Course Title : Marketing for Managers

Assignment Code : MS-06/TMA/JAN/2025

Coverage :All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31st October, 2025.

1. Describe the components of physical evidence in case of railways and banks. Also describe the role of service personnel in these organisations. How can customers influence other customers in these service organisations?

2. Take the following consumer products and describe the step-by-step procedure that you will follow in segmenting the market for these products.

a) Electric Vehicle (2- Wheeler and 4- Wheeler)

b) Cellular Phones

3. Name and describe the different types of groups that may have influenced your behaviour in

terms of making a decision:

a) To buy a particular brand of refrigerator

b) To choose a school/college for your child

4. Selection and development of a new product are very important steps in the Marketing Strategy. Explain briefly the stages through which you would test ideas coming up for new products until the final stage of launching the new product..

5. Write short notes on the following:

a) Scope of Marketing Research

b) Howard-Sheth Model

c) Cyber Marketing

MS 06 (January 2026 - July 2026) - ENGLISH

ASSIGNMENT

Course Code : : MS-06

Course Title : Marketing for Managers

Assignment Code : : MS-06/TMA/JAN/2026

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2026 session is 30th April, 2026 and for July 2026 session is 31st October, 2026.

1. (a) Define 'Marketing' and distinguish it from mere 'Selling'.

(b) How does social marketing differ from business marketing in terms of objectives, approaches and the applicability of the 'four Ps'?

2. (a) Why marketing mix is an important determinant of a firm's success? What problems a marketer faces in determining a suitable marketing mix?

(b) Discuss the importance of sub-cultures in segmenting the Indian market for food products. Divide India into four regions comprising North, South, West and East and then proceed further

3. (a) Explain the meaning of Product diversification, particularly distinguishing between related and unrelated diversifications.

(b) Explain how the marketing mix has to be changed during the different stages of the product life cycle.

4. (a) Enumerate and explain with examples the various public policy instruments which have a direct bearing on the 4Ps of marketing mix.

(b) As a Business entrepreneur would you perceive consumerism as a Business ethic or a social responsibility? Comment

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