IGNOU MS 61 SOLVED ASSIGNMENT

Included:

MS 61 (January 2025 - July 2025) - ENGLISH

ASSIGNMENT

Course Code:MS-61

Course Title:Consumer Behaviour

Assignment Code:MS-61/TMA/JAN/2025

Coverage:All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31 October, 2025.

1. What is meant by consumer perceptions? How do you justify the relevance of studying perceptions when they may not accurately reflect reality? Give example(s) to illustrate your answer.

2. What do you understand by reference group influence? Suggest a few products for which you think reference groups would exert a strong influence with regard to the purchase of the product and the brand, and provide an explanation for your choice.

3. Briefly explain The Family Life Cycle Concept. Which of the stage(s) of the family life cycle constitutes the most lucrative segment for the following products?

(0) Home appliances

(ii) Baby food

(iii) Luxury products

Explain your answer with reasons.

4. How would you differentiate between organizational buying and individual buying? Taking the example of the purchase of laptops for organizational purposes and for your personal use, explain the differences.

5. Write short notes on the following:

a. Theories of post-purchase evaluation.

b. Nicosia's model of consumer decision-making process.

c. Concept of information processing.

MS 61 (January 2025 - July 2025) - ENGLISH

ASSIGNMENT

Course Code : MS-61

Course Title : Consumer Behaviour

Assignment Code : MS-61/TMA/JAN/2025

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31st October, 2025.

1. What is meant by consumer perceptions? How do you justify the relevance of studying perceptions when they may not accurately reflect reality? Give example(s) to illustrate your answer.

2. What do you understand by reference group influence? Suggest a few products for which you think reference groups would exert a strong influence with regard to the purchase of the product and the brand, and provide an explanation for your choice.

3. Briefly explain The Family Life Cycle Concept. Which of the stage(s) of the family life cycle constitutes the most lucrative segment for the following products?

(1) Home appliances

(ii) Baby food

(iii) Luxury products

Explain your answer with reasons.

4. How would you differentiate between organizational buying and individual buying? Taking the example of the purchase of laptops for organizational purposes and for your personal use, explain the differences.

5. Write short notes on the following:

a. Theories of post-purchase evaluation.

b. Nicosia's model of consumer decision-making process.

c. Concept of information processing.

MS 61 (January 2026 - July 2026) - ENGLISH

ASSIGNMENT

Course Code : MS-61

Course Title : Consumer Behaviour

Assignment Code : : MS-61/TMA/JAN/2026

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2026 session is 30th April, 2026 and for July 2026 session is 31st October, 2026.

1. How would you differentiate between organisational buying and individual buying. Taking the example of purchase of stationery of your personal we and for organisational purposes, explain the differences.

2. What is meant by consumer attitude? How do you justify the relevance of studying attitudes when they may not accurately predict action? Give an example to illustrate your answer.

3. Define Culture and Subculture. Compare the Indian culture values with the American culture or that of any other culture that you have read about or are familiar with.

4. Explain the purchase process and its determinants. Do you consider them equally effective to Indian shopping culture? What changes you would recommend in this respect?

5. Write short notes on following

a. The Psychoanalytic Theory of Freud

b. Social-Psychological Neo-Freudian Theory

c. Trait Theory of Personality.

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