IGNOU MS 63 SOLVED ASSIGNMENT

Included:

MS 63 (January 2025 - July 2025) - ENGLISH

ASSIGNMENT

Course Code:MS-63

Course Title:Product Management

Assignment Code:MS-63/TMA/JAN/2025

Coverage:All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31 October, 2025.

1.(a) What is a Product? Discuss the classification of products with suitable examples. Explain the major areas of responsibilities of the product management function.

(b) Discuss the constituents of the product planning system. Explain the matrix approach to product planning.

2.(a) Explain the concept and logic behind product line decisions. Identify and elaborate on the features that companies pursue line extensions as a tool for business development.

(b) Explain the concept of portfolio. What is the BCG growth-share matrix? Explain the methodology of constructing the BCG matrix.

3. (a) Distinguish between brand name and branding. Discuss the various branding policy decisions available to the marketer. Cite suitable examples for each of these brand policy options.

(b) Explain the various options available for a firm in setting responsibility for a new product development. Highlight the advantages and disadvantages of each of these options.

4. (a)Discuss the major concept generation methods that you are familiar with. Analyse the caveats of concept generation in terms of market acceptance of the product.

(b)Is product launching a necessity? If yes or no, justify with an example. What are the steps involved in the launch of a new product in the market?

MS 63 (January 2025 - July 2025) - ENGLISH

ASSIGNMENT

Course Code : MS-63

Course Title : Product Management

Assignment Code : MS-63/TMA/JAN/2025

Coverage :All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31st October, 2025.

1.(a) What is a Product? Discuss the classification of products with suitable examples. Explain the major areas of responsibilities of the product management function.

(b) Discuss the constituents of the product planning system. Explain the matrix approach to product planning.

2.(a) Explain the concept and logic behind product line decisions. Identify and elaborate on the features that companies pursue line extensions as a tool for business development.

(b) Explain the concept of portfolio. What is the BCG growth-share matrix? Explain the methodology of constructing the BCG matrix.

3. (a) Distinguish between brand name and branding. Discuss the various branding policy decisions available to the marketer. Cite suitable examples for each of these brand policy options.

(b) Explain the various options available for a firm in setting responsibility for a new product development. Highlight the advantages and disadvantages of each of these options.

4. (a)Discuss the major concept generation methods that you are familiar with. Analyse the caveats of concept generation in terms of market acceptance of the product.

(b)Is product launching a necessity? If yes or no, justify with an example. What are the steps involved in the launch of a new product in the market?

MS 63 (January 2026 - July 2026) - ENGLISH

ASSIGNMENT

Course Code : MS-63

Course Title : Product Management

Assignment Code : MS-63/TMA/JAN/2026

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2026 session is 30th April, 2026 and for July 2026 session is 31st October, 2026.

1. Discuss the scope, relevance and, significance of product management function in the current market scenario?

2. Briefly describe each of the four distinct stages of the product life cycle by taking an example each from consumer and industrial products you are familiar with?

3. Discuss the term 'Positioning' of a product in the Indian context? What are the various tools available for positioning decision making? Explain in detail?

4. What factors determine the decision to offer new products by the marketer? What are the steps involved in new product launch? Discuss with the help of a suitable example?

5. Discuss the models of pretest marketing available to the Indian marketer? What is the rationale for test marketing? Discuss situations where you think test marketing is not desirable?

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