IGNOU MS 64 SOLVED ASSIGNMENT

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MS 64: International Marketing

Title Name IGNOU MS 64 SOLVED ASSIGNMENT
Type Soft Copy (E-Assignment) .pdf
University IGNOU
Degree MASTER DEGREE PROGRAMMES
Course Code MBA
Course Name Master in Business Administration
Subject Code MS 64
Subject Name International Marketing
Year 2026
Session -
Language English Medium
Assignment Code MS 64/Assignment-1/2026
Product Description Assignment of MBA (Master in Business Administration) 2026. Latest MS 64 2026 Solved Assignment Solutions
Last Date of IGNOU Assignment Submission Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam).

Semester Wise
January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam).
July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam).
FormatReady-to-Print PDF (.soft copy)

📅 Important Submission Dates

  • January 2025 Session: 31st October, 2025
  • July 2025 Session: 30th April, 2025
  • January 2026 Session: 30th April, 2026
  • July 2026 Session: 31st October, 2026

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MS 64 (January 2025 - July 2025) - ENGLISH

ASSIGNMENT

Course Code:MS-64

Course Title:International Marketing

Assignment Code:MS-64/TMA/JAN/2025

Coverage:All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31 October, 2025.

1. Suggest export promotion organizations that may be approached by an engineering goods manufacturer in India for exploring international marketing opportunities. Summarize their major activities to facilitate exports.

2. Briefly explain the elements that make up culture. Why is an understanding of different cultures important to an international marketing manager? Elaborate giving examples.

3. Explain the different forms of 'regional economic groupings' giving suitable examples.

4. Briefly explain the components of international advertising strategy. What are the advantages and disadvantages of standardization of international advertising programme?

5. Write short notes on following.

a) International distribution channels.

b) Scope of international marketing research.

c) Decision areas for strategic planning in the international marketing context.


MS 64 (January 2026 - July 2026) - ENGLISH

ASSIGNMENT

Course Code : MS-64

Course Title : International Marketing

Assignment Code : MS-64/TMA/JAN/2026

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2026 session is 30th April, 2026 and for July 2026 session is 31st October, 2026.

1. Give characteristics of a global firm? Give any two examples of Indian firms which you consider global. Also give the reasons for considering so.

2. Compare and contrast between concentric diversification, horizontal diversification, and conglomerate diversification?

3. What are the different parties in a letter of credit? Explain the step-by-step procedure of realising export proceeds.

4. What is transfer price? What are the methods for determining transfer prices?

5. Write short notes on following.

a) Direct and indirect distribution channels

b) Factors to be considered in developing an organizational mission statement

c) Deemed Exports

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