IGNOU MS 65 SOLVED ASSIGNMENT

Included:

MS 65 (January 2025 - July 2025) - ENGLISH

ASSIGNMENT

Course Code:MS-65

Course Title:Marketing of Services

Assignment Code:MS-65/TMA/JAN/2025

Coverage:All Blocks

Note: Attempt all the questions and submit this assigament to the coordinator of your study centre. Last date of submission for January 2025 session is 30 April, 2025 and for July 2025 session is 31 October, 2025.

1. Choose any service of your choice and discuss the marketing implications of intangibility, inseparability, heterogeneity and perishability as applicable to the selected service. Give suggestions for overcoming these implications.

2. Why do customers switch service providers? Can you do anything as a marketer to prevent customers from switching? Discuss

3. In what ways is distribution of services different from goods? Identify a few services which can be distributed through electronic channels and discuss the benefits and challenges involved in it.

4. Pricing strategy for services includes much more than determining what to charge. Examine the statement with the help of suitable examples.

5. Write short notes on following

a. Caps Model of Service Quality

b. Significance of Internal Marketing

c. Reasons for growth of the service sector

MS 65 (January 2025 - July 2025) - ENGLISH

ASSIGNMENT

Course Code:MS-65

Course Title:Marketing of Services

Assignment Code:MS-65/TMA/JAN/2025

Coverage:All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31st October, 2025.

1. Choose any service of your choice and discuss the marketing implications of intangibility, inseparability, heterogeneity and perishability as applicable to the selected service. Give suggestions for overcoming these implications.

2. Why do customers switch service providers? Can you do anything as a marketer to prevent customers from switching? Discuss.

3. In what ways is distribution of services different from goods? Identify a few services which can be distributed through electronic channels and discuss the benefits and challenges involved in it.

4. Pricing strategy for services includes much more than determining what to charge. Examine the statement with the help of suitable examples.

5. Write short notes on following

a. Gaps Model of Service Quality

b. Significance of Internal Marketing.

c. Reasons for growth of the service sector.

MS 65 (January 2026 - July 2026) - ENGLISH

ASSIGNMENT

Course Code : MS-65

Course Title : Marketing of Services

Assignment Code : MS-65/TMA/JAN/2026

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2026 session is 30th April, 2026 and for July 2026 session is 31st October, 2026.

1. Differentiate between core, facilitating and supporting services, giving suitable examples. Discuss the various stages in the development of a new service offering

2. What is the concept of Quasi Retailing? Identify at least three organizations where Quasi retailing is a must, also enumerate the advantages of Quasi Retailing for these organizations.

3. Define Promotion. What should be a 'Good Promotion Blend', for marketing banking services?

4. What do you understand by 'Positioning'? What are the positioning alternatives for ad agencies? Explain with the help of examples.

5. Write short notes on following

a. The Marketing Mix

b. Yield Management

c. Characteristics of Services

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