IGNOU MS 66 SOLVED ASSIGNMENT

Included:

MS 66 (January 2025 - July 2025) - ENGLISH

ASSIGNMENT

Course Code : MS-66

Course Title : Marketing Research

Assignment Code : MS-66/TMA/JULY/2024

Coverage :All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2024 session is 31st October, 2024 and for January 2025 sessions is 30th April, 2025.

1. What are the different ways of conducting marketing research"? Describe the scope for outsourcing marketing research services in India.

2. Explain the various extraneous variables that, if not controlled in a research design experiment, may contaminate the effect of the independent variable.

3. What is meant by a questionnaire? What are the merits and demerits of a structured questionnaire?

4. Suggest your own methods for overcoming the resistance to using market research if you are employed as the marketing head of a large manufacturing organisation.

5. Write short notes on following

a) Focus group study

b) Panel research design

c) Cross-sectional design

d) Quasi-experimental design

MS 66 (July 2025 - January 2026) - ENGLISH

ASSIGNMENT

Course Code

MS-66

Course Title

Marketing Research

Assignment Code

MS-66/TMA/JULY/2025

Coverage

All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31 October 2025and for January 2026 Semester is 30 April, 2026.

1. Briefly comment on the problems faced by researchers in conducting marketing research in India?

2. Discuss the different aspects of classification of data. What are the likely problems encountered in the classification and how they can be handled?

3. What sort of marketing information can he collected with the help of a questionnaire? Explain the meaning of open-ended and closed-ended question.

4. Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.

5. What design would you use for following situations? Justify your answer.

a) Test whether the coloured newspaper advertisement is more effective than the black and white advertisement?

b) Determine the type of customers who would be the first adopters of a newly introduced brand?

MS 66 (July 2026 - January 2027) - ENGLISH

ASSIGNMENT
Course Code : MS - 66
Course Title : Marketing Research
Assignment Code : MS - 66/TMA/JULY/2026
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your
study centre. Last date of submission for July 2026 Semester is 31st October 2026
and for January 2027 Semester is 30th April 2027.
1. Briefly discuss the steps in the marketing research process and the importance of preparing
and presenting a correct project report.
2. Discuss the importance of research design and explain the various types of research designs
with suitable examples.
3. Discuss the steps of the sampling process in detail and list out the possible sources of errors
in the following procedures:
a. A researcher studies traffic patterns by observing vehicles only during morning rush
hours.
b. A teacher evaluates student performance by checking only the top-performing students’
assignments.
c. Collecting supermarket sales data only on Tuesdays.
4. Describe, in brief, the importance of editing, coding, classification, tabulation and
presentation of data in the context of marketing research study. Give the characteristics of a
good table.
5. Write short notes on:
a. Primary data v/s Secondary data
b. Regression Analysis
c. Cluster v/s Stratified sampling technique
d. Qualitative research

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