IGNOU MS 66 SOLVED ASSIGNMENT
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MS 66: Marketing Research
| Title Name | IGNOU MS 66 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | MASTER DEGREE PROGRAMMES |
| Course Code | MBA |
| Course Name | Master in Business Administration |
| Subject Code | MS 66 |
| Subject Name | Marketing Research |
| Year | 2025 2026 |
| Session | - |
| Language | English Medium |
| Assignment Code | MS 66/Assignment-1/2025 2026 |
| Product Description | Assignment of MBA (Master in Business Administration) 2025 2026. Latest MS 66 2026 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
📅 Important Submission Dates
- January 2025 Session: 31st October, 2025
- July 2025 Session: 30th April, 2025
- July 2025 Session: 30th April, 2026
- January 2026 Session: 31st October, 2026
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MS 66 (January 2025 - July 2025) - ENGLISH
ASSIGNMENT
Course Code : MS-66
Course Title : Marketing Research
Assignment Code : MS-66/TMA/JULY/2024
Coverage :All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2024 session is 31st October, 2024 and for January 2025 sessions is 30th April, 2025.
1. What are the different ways of conducting marketing research"? Describe the scope for outsourcing marketing research services in India.
2. Explain the various extraneous variables that, if not controlled in a research design experiment, may contaminate the effect of the independent variable.
3. What is meant by a questionnaire? What are the merits and demerits of a structured questionnaire?
4. Suggest your own methods for overcoming the resistance to using market research if you are employed as the marketing head of a large manufacturing organisation.
5. Write short notes on following
a) Focus group study
b) Panel research design
c) Cross-sectional design
d) Quasi-experimental design
MS 66 (July 2025 - January 2026) - ENGLISH
ASSIGNMENT
Course Code
MS-66
Course Title
Marketing Research
Assignment Code
MS-66/TMA/JULY/2025
Coverage
All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31 October 2025and for January 2026 Semester is 30 April, 2026.
1. Briefly comment on the problems faced by researchers in conducting marketing research in India?
2. Discuss the different aspects of classification of data. What are the likely problems encountered in the classification and how they can be handled?
3. What sort of marketing information can he collected with the help of a questionnaire? Explain the meaning of open-ended and closed-ended question.
4. Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.
5. What design would you use for following situations? Justify your answer.
a) Test whether the coloured newspaper advertisement is more effective than the black and white advertisement?
b) Determine the type of customers who would be the first adopters of a newly introduced brand?
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