IGNOU MTTM 9 SOLVED ASSIGNMENT
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MTTM 9: Understanding Tourism Markets
| Title Name | IGNOU MTTM 9 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | MASTER DEGREE PROGRAMMES |
| Course Code | MTTM |
| Course Name | Master of Tourism and Travel Management |
| Subject Code | MTTM 9 |
| Subject Name | Understanding Tourism Markets |
| Year | 2025 |
| Session | - |
| Language | English Medium |
| Assignment Code | MTTM 9/Assignment-1/2025 |
| Product Description | Assignment of MTTM (Master of Tourism and Travel Management) 2025. Latest MTTM 9 2026 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
📅 Important Submission Dates
- January 2025 Session: 30th October, 2025
- July 2025 Session: 30th April, 2025
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MTTM 9 (January 2025 - July 2025) - ENGLISH
MTTM 9: UNDERSTANDING TOURISM MARKETS
(Tutor Marked Assignment)
Course Code: MTTM 9
Total Marks: 100
Programme: MTTM
Assignment Code MTTM 9/TMA/2025
Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.
1. What is marketing research? Describe the stages involved in a marketing research process. 20
2. Refer India Tourism Statistics 2022 (Pdf available on https://tourism.gov.in/market-research-and-statistics) and discuss the potential and dimensions of domestic and Inbound tourism in India. 20
3. Critically examine the role of Public Organisations, Local Bodies and NGOs in the marketing of a tourism destination.
4. Discuss giving suitable examples the alternative forms of tourism and how they can be marketed.
5. Give an account of the characteristics of the Asia and Pacific tourism market.
6. Describe the characteristics of Japanese tourist behaviour. Based on these characteristics, prepare a 7 days itinerary to India for a group of 10 Japanese senior citizens.
7. Why are the Gulf and Middle East countries important tourism markets for India? Suggest ways how we can market India to these countries?
8. Why is tourism considered a hard business activity? Explain the various internal and external constraints that affect the marketing of India as a tourism destination.
9. Differentiate between NRI and PIO. As the Marketing Manager of a Tour Operation Company, suggest marketing strategies you would adopt to target them.
10. Write short notes on the following factors, based on which tourism market segmentation is done.
Answer each in about 150 words:
a) Demographic profiles
b) Geographic factors
c) Psychographic attitudes
d) Prices
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