IGNOU PGDISM MMPB 5 SOLVED ASSIGNMENT

Included:

MMPB 5 2025 - English

ASSIGNMENT

Course Code : MMPB-005

Course Title : Marketing of Financial Services

Assignment Code : MMPB 005/TMA/JAN/2025

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31st October, 2025.

1. What is Marketing Mix ?Why is the marketing mix of services extended to include three more Ps .Explain the significance of people,process and physical evidence for financial services of your choice.

2. As a Branch Manager, Discuss the various strategies you will apply to attract customers in your branch.

3. Explain the concept of service quality, customer value and customer satisfaction in context of banking services.

4. Discuss the role of Financial Sector in the Indian Economy. List the various benefits of insurance investment and describe the strategies that can be used for effective marketing of Insurance Services.

5. Do you think the use of technology is changing the landscape of Indian Financial Sector? Describe the emerging technologies in the financial services sector and discuss their impact on user experience.

MMPB 005 (January 2025 - July 2025) - ENGLISH

ASSIGNMENT

Course Code :MMPB 005

Course Title : Marketing of Financial Services

Assignment Code : MMPB 005/TMA/JAN/2025

Coverage :All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31st October, 2025.

1. What is Marketing Mix ?Why is the marketing mix of services extended to include three more Ps Explain the significance of people,process and physical evidence for financial services of your choice.

2. As a Branch Manager, Discuss the various strategies you will apply to attract customers in your branch.

3. Explain the concept of service quality, customer value and customer satisfaction in context of banking services.

4. Discuss the role of Financial Sector in the Indian Economy. List the various benefits of insurance investment and describe the strategies that can be used for effective marketing of Insurance Services.

5. Do you think the use of technology is changing the landscape of Indian Financial Sector? Describe the emerging technologies in the financial services sector and discuss their impact on user experience.

MMPB 005 (July 2025 - January 2026) - ENGLISH

ASSIGNMENT

Course Code

MMPB-005

Course Title

Marketing of Financial Services

Assignment Code

MMPB-005/TMA/JULY/2025

Coverage

All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31 October 2025and for January 2026 Semester is 30 April, 2026.

1. How would you apply the extended marketing mix (7 Ps) to promote a new financial product, such as a savings scheme or loan service, in a competitive market? Discuss with example.

2. As a newly appointed Branch Manager of a public sector bank in a semi-urban area, what specific strategies will you implement to attract and retain customers? Consider local demographics, digital adoption, service delivery, and community engagement in your answer.

3. In the context of rising competition in the banking sector, how can a bank enhance its service quality to improve customer value and satisfaction? Provide practical examples of initiatives or tools that can be used to monitor and boost these key service dimensions.

4. Discuss core customer benefits of investing in insurance products and suggest innovative marketing strategies that could increase insurance penetration, especially in rural or underinsured segments.

5. How is the adoption of emerging technologies such as Al, blockchain, UPI, and mobile banking apps transforming the Indian financial sector? Illustrate with examples how these technologies are improving customer experience, reducing transaction costs, and enabling financial inclusion.

MMPB 005 (July 2026 - January 2027) - ENGLISH

ASSIGNMENT
Course Code : MMPB – 005
Course Title : Marketing of Financial Services
Assignment Code : MMPB – 005/TMA/JULY/2026
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your
study centre. Last date of submission for July 2026 Semester is 31st October 2026
and for January 2027 Semester is 30th April 2027.
1. Discuss the nature and scope of financial services in India. Examine the role of financial
services in economic development, financial inclusion and wealth creation in the country with
suitable examples.
2. Explain the various banking and non-banking financial products and services available in
India. Critically evaluate the strategies used by banks for attracting and retaining customers in
a highly competitive financial market.
3. Define Merchant Banking. Describe the role of merchant banking in issue management and
underwriting services.
4. Compare the marketing strategies adopted in insurance services and mutual funds. How do
financial institutions design promotional and distribution strategies for these sectors in India?
5. What is the role of analytics in CRM? What are some examples of how analytics can be used
in CRM?

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